AVP Consumer Acquisition - General Motors Insurance ID - 11355
Overview
Why General Motors Insurance?
At General Motors Insurance, we are building an Insurtech business that will reinvent auto insurance. We are fully owned and backed by auto industry leaders General Motors and GM Financial.
This is a truly unique opportunity to join at the foundational stage of a start-up leading the transformation of the auto insurance experience.
GM has the largest connected vehicle fleet worldwide. In the US alone, there are currently 9M+ connected GM vehicles on the road and that number is projected to triple in the next 10 years. More than that, the OnStar system currently has access to over 900 data points from the vehicle. This surge in information about vehicles and how they are driven will revolutionize auto insurance. This disruption is backed by the bold GM vision of zero crashes, zero emissions and zero congestion. We are serious about the safety and financial security of our customers.
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This position will be posted until filled.
Responsibilities
The AVP Consumer Acquisition General Motors Insurance (GMIC), is responsible for developing and implementing daily operations of innovative ways to bring people to our quoting platform from across the dealer network. This role involves recruiting, mentoring, and leading a team to achieve positive outcomes that align with the company's strategic objectives. This role will provide insights and recommendations for executing and measuring initiatives aimed at driving customer growth through the insurance quote initiation process. Additionally, this position will act as a crucial liaison, facilitating the execution of initiatives between the General Motors Insurance team, internal GM Financial stakeholders, manufacturer partners, and the business needs of GM dealers.
About the role
Serve as the expert of driving incremental top funnel leads leveraging the GM Dealer network, manufacturer partners and internal GM Financial stakeholders
Partner with GMIC State & Product Management teams to execute regional insurance offers and provide reporting and recommendations to drive engagement that lead to the customer starting a quote
Work closely with GMIC Business Intelligence Analytics team to fully understand, translate, and apply key insights; developing KPIs to measure success and recommend changes for continual improvements
Present and deliver detailed dealer performance reporting to leadership on performance of campaigns and adjust accordingly to ensure success
Cultivate the GMIC brand throughout General Motors Insurance, GM Financial, and General Motors
Build and oversee a team of leaders and employees for assigned functional areas through ongoing execution of recruiting, coaching, and performance management
Work with regional teams to build a team approach to integrating GMIC into dealer ecosystem including joint visits with GM/GMF sales team to support key relationships and assist each region/RSM/DAR in a strategic approach in growing GMIC quotes
Act as a liaison between internal departments to help coordinate training and build engagement in the market, including building strong relationships with GM counterparts and participating in their events to promote GMIC offerings
Train, present, and promote GMIC to dealer associations and GM counterpart meetings
Partner with Product team to develop positioning that is compelling and differentiates GMIC from competitors
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Qualifications
What makes you a dream candidate?
Strategic planning and analysis paired with problem structuring and strategic problem-solving skills
Demonstrated understanding and experience with digital and traditional marketing platforms
Strong financial acumen to be able to analyze and understand the financial implications of business strategies
Excellent interpersonal skills and the ability to partner across the business and development teams to identify growth opportunities and build integrated marketing plans that capitalize on them
Ability to build integrated and measurable marketing plans to drive demand for products, platforms and solutions, as well as overseeing implementation across multiple teams and shared services
Knowledge of CRM best practices in customer segmentation, audience building, personalization and measurement to drive performance
Demonstrated ability to lead multiple projects at once
Ability to inspire a viable vision through excellent oral and written communication skills, creativity, and strong problem-solving ability
Data driven approach to campaign optimization and channel performance
Experience
Bachelor's Degree in a related field or equivalent work experience required; Master's Degree preferred
10+ years of experience in sales, relationship building, or other related experience required
5+ years of experience leading teams, project, and initiatives through influence required
What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.
Our Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.
Compensation: Competitive pay and bonus eligibility
Work Life Balance: 100% remote
#LI-hybrid #LI-CH1 #gmfjobs
Salary
The base salary range for this role is: USD $99,500.00 to $189,100.00. At GM Financial, we strive for transparency in all aspects of our business, including pay equity. This is the GM Financial pay range for this role and job level. The exact salary and compensation will vary based on factors like knowledge, skills, experience, and education. This role is eligible to participate in a performance-based incentive plan. Full time employees are eligible to participate in health benefits on day one of employment.
